Roy Fainman
Brand & Product Designer
Royfain@gmail.com
Tel Aviv, Israel
+972526270497
LinkedIn
Creating identities, visual systems, and digital experiences built around a strong idea.
My background spans branding and product design, allowing me to move between identity, digital experiences, and complex products with a strong visual and systematic approach.
CV
Selected Work
Flytrex
Drone Delivery
Flytrex is reimagining food delivery through autonomous drones. A bold yellow-and-black identity brings together technology, food and everyday life across physical and digital touchpoints.
Full Case Study
Upword
Learning Platform
Upword is an AI-powered platform built to make knowledge feel clearer and more accessible. Its clean, approachable identity turns complex information into a focused and intuitive digital experience.
Full Case Study
McDonalds
Social Impact Campaign
The Happier Meal reimagines McDonald’s iconic visual language around the idea of sharing. Familiar food, shapes, and brand elements become a playful campaign system that turns a simple meal into an invitation to give.
Full Case Study
Pathy
Wellbeing Companion
Pathy is a mobile concept that supports people experiencing anxiety through guided exercises and calming interactions, creating a simple and reassuring experience during stressful moments.
Full Case Study
Cheater
Chocolate Brand
Cheater is a playful brand built around temptation, indulgence, and the guilty pleasure of giving in. A bold visual identity turns the idea of “cheating” into a playful world across packaging, products, and campaign imagery.
Full Case Study