Roy Fainman
Brand & Digital Designer

Royfain@gmail.com
Tel Aviv, Israel
+972526270497
LinkedIn

Creating identities, visual systems, and digital experiences built around a strong idea.

I work across brand and product, combining conceptual thinking with a systematic approach to design.


Resume
Selected Works
BKR

 Burger Joint

BKR is a burger joint built around one simple idea: only 100 burgers a day. A bold identity where every burger, customer, and interaction leaves a mark.

Full Case Study
COWORK

 Dairy + Oat Milk

A milk brand that brings dairy and oat milk together in one carton, with a playful identity inspired by shared office culture.

Full Case Study
Flytrex

 Drone Delivery

Flytrex is a drone delivery company bringing everyday orders to people's doorsteps.

Full Case Study
Upword

Learning Platform

Upword is an AI-powered platform built to make knowledge feel clearer and more accessible. Its clean, approachable identity turns complex information into a focused and intuitive digital experience.

Full Case Study
Cheater

Chocolate Brand

Cheater is a playful brand built around temptation, indulgence, and the guilty pleasure of giving in. A bold visual identity turns the idea of “cheating” into a playful world across packaging, products, and campaign imagery.

Full Case Study

Kids Today

Adult Brand

Kids Today is a playful sexual wellness brand for adults, bringing humor, color and a sense of play into a category often taken too seriously.

Full Case Study
McDonalds

Social Impact Campaign

The Happier Meal reimagines McDonald’s iconic visual language around the idea of sharing. Familiar food, shapes, and brand elements become a playful campaign system that turns a simple meal into an invitation to give.

Full Case Study
Pathy

Wellbeing Companion

Pathy is a mobile concept that supports people experiencing anxiety through guided exercises and calming interactions, creating a simple and reassuring experience during stressful moments.

Full Case Study