Roy Fainman

Brand & Product Designer

Royfain@gmail.com
Tel Aviv, Israel
+972526270497
LinkedIn

Creating identities, visual systems, and digital experiences built around a strong idea.

I work across brand and product, combining conceptual thinking with a systematic approach to design.


Resume
Selected Work

Upword

Learning Platform

Upword is an AI-powered platform built to make knowledge feel clearer and more accessible. Its clean, approachable identity turns complex information into a focused and intuitive digital experience.

Full Case Study


Flytrex

Drone Delivery

Flytrex is reimagining food delivery through autonomous drones. A bold yellow-and-black identity brings together technology, food and everyday life across physical and digital touchpoints.

Full Case Study

Pathy

Wellbeing Companion

Pathy is a mobile concept that supports people experiencing anxiety through guided exercises and calming interactions, creating a simple and reassuring experience during stressful moments.

Full Case Study



Cheater

Chocolate Brand

Cheater is a playful brand built around temptation, indulgence, and the guilty pleasure of giving in. A bold visual identity turns the idea of “cheating” into a playful world across packaging, products, and campaign imagery.

Full Case Study


Kids Today

Adult Brand

Kids Today is a playful sexual wellness brand for adults, bringing humor, color and a sense of play into a category often taken too seriously.

Full Case Study

McDonalds

Social Impact Campaign

The Happier Meal reimagines McDonald’s iconic visual language around the idea of sharing. Familiar food, shapes, and brand elements become a playful campaign system that turns a simple meal into an invitation to give.

Full Case Study