Roy Fainman
Brand & Product Designer

Royfain@gmail.com
Tel Aviv, Israel
+972526270497
LinkedIn

Creating identities, visual systems, and digital experiences built around a strong idea.

I work across brand and product, combining conceptual thinking with a systematic approach to design.


Resume
BKR

Role
Brand Designer

Focus
Brand Identity
Art Direction
Campaign
Packaging

BKR is a burger joint built around one simple rule: only 100 burgers are made each day. The limited quantity became the foundation of the brand — turning every burger into a number, and every interaction into a mark.

The identity is built around a custom BKR mark inspired by cattle branding, paired with a bold black, white and red visual system. Across packaging, signage, space and campaign, the mark shifts between something clean and graphic and something physical- burned, stamped, crossed out and left behind.