Roy Fainman
Brand & Product Designer

Royfain@gmail.com
Tel Aviv, Israel
+972526270497
LinkedIn

Creating identities, visual systems, and digital experiences built around a strong idea.

I work across brand and product, combining conceptual thinking with a systematic approach to design.


Resume
McDonald’s

Role
Brand Designer

Focus
Brand Campaign
Art Direction
Visual Identity
Campaign Design
The Happier Meal is a conceptual McDonald’s campaign created in collaboration with the World Food Programme, exploring how the brand could help support the UN’s 2030 Sustainable Development Goals through a simple idea: sharing a meal with someone in need.

Using McDonald’s familiar visual language, food, shapes, and iconic brand elements are reimagined as a playful campaign system across outdoor, packaging, and digital.