Roy Fainman
Brand & Product Designer

Royfain@gmail.com
Tel Aviv, Israel
+972526270497
LinkedIn

Creating identities, visual systems, and digital experiences built around a strong idea.

I work across brand and product, combining conceptual thinking with a systematic approach to design.


Resume
Cheater

Role
Brand Designer

Focus
Brand Identity
Art Direction
Packaging Design
Visual Systems
Campaign Design

Cheater is a protein-based cocoa and chocolate brand built around the idea that indulgence doesn’t have to feel like cheating. The brand combines the pleasure and visual language of chocolate with the functionality of high-protein products.

A bold and playful identity brings this contrast to life across packaging, campaign imagery, and physical touchpoints, creating a brand that feels indulgent rather than traditionally “fitness” focused.